Our Founder


Michelle Kluz is the former CEO of Pure Barre, North America’s largest barre studio chain with over 450 studios. Although Michelle hails from New York City, she has strong ties to the ANZ market as the former Global CEO of diva. Her long history in Australia also includes leading retail projects for The Boston Consulting Group. In early 2017, Michelle returned to Australia to explore various business ventures. Not finding a barre program at the level she was used to for her cross training regimen (she is an avid competitive runner who recently completed her first Boston Marathon and credits barre with keeping her injury free), she began the development of The Barre Project with the goal of bringing the latest developments in fitness and barre to the Australian market.

Michelle is thrilled to be opening the brand’s first two studios in Sydney’s CBD and to be helping participants become stronger and healthier in both body and mind.